Nike launched this ad during the 2012 Olympics as part of Nike's Find Your Greatness campaign. The commercial consists of Nathan Sorrell, a 5'3" and 200 lb. 12-year-old boy, slowly shuffling his way toward the camera while a narrator talks about greatness being something all people, not just elite athletes, are capable of. The commercial now has more than 2..1 million likes on YouTube. It was so successful because Nike made a connection with a very large audience by using a young overweight boy, someone who in most people's view would not be considered an athlete, and highlighting the inspiring characteristics of the persistent young man, making it clear that everyone has the capability to be an athlete as long as they are willing to push themselves. This idea is a part of Nike's mission as a company. The fact that Nathan is clearly having a difficult time jogging, but keeps on going is a highly motivational image since everyone can relate to struggling with physical exercise in some way, shape or form. It helps many to reflect on what their physical capabilities are and inspire them to push past those boundaries, whether its running 5 miles or just jogging up a hill. Success in athleticism is determined differently by each individual and one should be proud just for making progress if that's all they are capable of at the moment. The commercial is a highly emotional one and can even leave a mark on many people's hearts leading Nike to win over many