This commercial features a race to the fridge between a brother and sister in order to win the last Yoplait yogurt. Although the brother gets to the yogurt first, he soon comes to realize that the sister has stolen all the spoons. Quick on his feet, the brother comes up with a clever idea to just drink the Yoplait with a straw. The message that they are communicating here is that Yoplait yogurt is something worth fighting for and people will do anything to eat it—even drink it with a straw if they have to in order to have that satisfaction of deliciousness. The mood of the commercial is very playful and up beat and is mainly aimed toward a family audience. The video has successfully made Yoplait yogurt desirable.
In this commercial for Vicks NyQuil a father lets is toddler son know that he will be taking a sick day from being a parent the next day. Their target audience consisted of an older generation for those who have kids and/or care for kids. However the commercial can also appeal to a younger audience because they also understand how ridiculous it would be if their care giver decided to take a sick day from caring. Being a parent is a 24/7 job with no room for time off. The main message that is being communicated by Vicks NyQuil is that their product will get them that extra strength and relief so one can continue with important responsibilities and activities that absolutely can not be missed or put on hold no matter what. Being a parent is a good example of a situation where someone just can't take a sick day, but Vicks Nyquil helps people beat the cold so they can get back to their parental duties.
This is an image that is worth a thousand words... literally. The advertisement communicates that a large percentage of a story is lost when it is transformed from a book into a movie. The imaging is clever as it shows a piece of a Harry Potter book cut out into the shape of a DVD and placed to the right of the original book for comparison. If the message isn't received immediately there is also a small headline at the bottom of the page that reads "a big part of the story is lost when it becomes a movie" so that way the message is confirmed and reinforced. The advertisement also attracts consumers by utilizing a popular book series.
Nike launched this ad during the 2012 Olympics as part of Nike's Find Your Greatness campaign. The commercial consists of Nathan Sorrell, a 5'3" and 200 lb. 12-year-old boy, slowly shuffling his way toward the camera while a narrator talks about greatness being something all people, not just elite athletes, are capable of. The commercial now has more than 2..1 million likes on YouTube. It was so successful because Nike made a connection with a very large audience by using a young overweight boy, someone who in most people's view would not be considered an athlete, and highlighting the inspiring characteristics of the persistent young man, making it clear that everyone has the capability to be an athlete as long as they are willing to push themselves. This idea is a part of Nike's mission as a company. The fact that Nathan is clearly having a difficult time jogging, but keeps on going is a highly motivational image since everyone can relate to struggling with physical exercise in some way, shape or form. It helps many to reflect on what their physical capabilities are and inspire them to push past those boundaries, whether its running 5 miles or just jogging up a hill. Success in athleticism is determined differently by each individual and one should be proud just for making progress if that's all they are capable of at the moment. The commercial is a highly emotional one and can even leave a mark on many people's hearts leading Nike to win over many
Starting at the beginning of 2014, Eruranse released a series of videos to communicate the message that spending 15 minutes for a quote on car insurance is crazy. This campaign used Geiko insurance as a tool to push the success of their own campaign as Geiko's tagline is "save 15 percent on car insurance in 15 minutes or less." In these commercials Esurance directly references Geiko's tagline and states that they can save you money in half the time. Esurance uses dramatization of characters' disconnect from pop culture and current technology to to emphasize how outdated and inefficient other insurance companies are when it comes to saving you money.
One of the most favored commercials of the campaign is one titled "Beatrice." Instead of mailing her vacation photos, Beatrice posts them to her "wall." This idea is found humorous to many people as they make the connection between Beatrice's living room wall and Facebook's profile feed known as one's "wall." Mailing out or posting pictures to your living room is crazy in today's society and doesn't make sense to most people, especially younger generations. It is clear that Esuranse is aiming their campaign toward a younger more tech-savvy audience as they mock older grandparent figures who stereotypically have a hard time understanding today's technology. It makes the audience's experience very relatable and sincere as they make a connection with the their own family members who struggle in similar situations. Beatrice emphasizes that posting pictures on her living room wall is so quick just like saving money on her car insurance. However, 15 minutes for a quote isn't "how it works" anymore. With Esurance, 7 ½ minutes could save you money on car insurance.
Monster.com is a global online employment solution for people seeking jobs and employers who need good employees. This ad really tugged at the heart of adults when it was released during the Super Bowl half time show in 1999. The clip features several children talking about what they want to be when they grow up. But instead of saying occupations such as astronaut or fireman like you’d expect, the young children say they aspire to become, for example, “underpaid" and “under-appreciated,” all negative and familiar connotations with current dissatisfying employment. The satirical commercial captures the attention of many adults as it practically forces them to look in the mirror and examine their own live and their current employment situation in comparison to their original childhood dreams. Although it is not directly stated, the Monster.com logo is revealed before the ad comes to the end. The ad prompts people to look at the site as an opportunity to strive for those childhood dreams once again.
Denver Water's current campaign was launched in 2006 with a goal of 22% reduction in water use by the end of 2016. The campaign has been a success so far. It has reduced water use by 20% and has utilized many types of advertising including billboards, bus signage, and even gorilla marketing installations.
This bench is one of many instillations that was used in the campaign. One of the fun things about instillations is that the people can interact with them and touch them. The message is portrayed very well as it emphasizes the fact that a person can sit on a bench without using the entire bench.
This billboard ad was one of many that were incorporated into the campaign. It advertises the campaign while also incorporating the campaign message into the construction of the ad itself. Denver Water uses only the amount of space on the billboard that is needed to display their logo and the slogan "use only what you need."
This nationwide insurance commercial is one of my favorite advertisements of all time. The clip is a"cute" metaphore that communicates the insurance company's message: what is precious to you is precious to us. The video uses humor to play off of the relationship between a man and his car. In this commercial nationwide replaces a man's precious car with a baby, something that is generally considered"precious" in our society. This metaphore is well known as men often refer to cars as their "baby." When you bring a common phrase into a tangible setting and add a little bit of humor you get a very successful advertisement.