This nationwide insurance commercial is one of my favorite advertisements of all time. The clip is a"cute" metaphore that communicates the insurance company's message: what is precious to you is precious to us. The video uses humor to play off of the relationship between a man and his car. In this commercial nationwide replaces a man's precious car with a baby, something that is generally considered"precious" in our society. This metaphore is well known as men often refer to cars as their "baby." When you bring a common phrase into a tangible setting and add a little bit of humor you get a very successful advertisement.