Monster.com is a global online employment solution for people seeking jobs and employers who need good employees. This ad really tugged at the heart of adults when it was released during the Super Bowl half time show in 1999. The clip features several children talking about what they want to be when they grow up. But instead of saying occupations such as astronaut or fireman like you’d expect, the young children say they aspire to become, for example, “underpaid" and “under-appreciated,” all negative and familiar connotations with current dissatisfying employment. The satirical commercial captures the attention of many adults as it practically forces them to look in the mirror and examine their own live and their current employment situation in comparison to their original childhood dreams. Although it is not directly stated, the Monster.com logo is revealed before the ad comes to the end. The ad prompts people to look at the site as an opportunity to strive for those childhood dreams once again.