In this commercial for Vicks NyQuil a father lets is toddler son know that he will be taking a sick day from being a parent the next day. Their target audience consisted of an older generation for those who have kids and/or care for kids. However the commercial can also appeal to a younger audience because they also understand how ridiculous it would be if their care giver decided to take a sick day from caring. Being a parent is a 24/7 job with no room for time off. The main message that is being communicated by Vicks NyQuil is that their product will get them that extra strength and relief so one can continue with important responsibilities and activities that absolutely can not be missed or put on hold no matter what. Being a parent is a good example of a situation where someone just can't take a sick day, but Vicks Nyquil helps people beat the cold so they can get back to their parental duties.