Starting at the beginning of 2014, Eruranse released a series of videos to communicate the message that spending 15 minutes for a quote on car insurance is crazy. This campaign used Geiko insurance as a tool to push the success of their own campaign as Geiko's tagline is "save 15 percent on car insurance in 15 minutes or less." In these commercials Esurance directly references Geiko's tagline and states that they can save you money in half the time. Esurance uses dramatization of characters' disconnect from pop culture and current technology to to emphasize how outdated and inefficient other insurance companies are when it comes to saving you money.
One of the most favored commercials of the campaign is one titled "Beatrice." Instead of mailing her vacation photos, Beatrice posts them to her "wall." This idea is found humorous to many people as they make the connection between Beatrice's living room wall and Facebook's profile feed known as one's "wall." Mailing out or posting pictures to your living room is crazy in today's society and doesn't make sense to most people, especially younger generations. It is clear that Esuranse is aiming their campaign toward a younger more tech-savvy audience as they mock older grandparent figures who stereotypically have a hard time understanding today's technology. It makes the audience's experience very relatable and sincere as they make a connection with the their own family members who struggle in similar situations. Beatrice emphasizes that posting pictures on her living room wall is so quick just like saving money on her car insurance. However, 15 minutes for a quote isn't "how it works" anymore. With Esurance, 7 ½ minutes could save you money on car insurance.